HFC
Human Factors Consult (HFC) was founded in 2003 as a private research institution in the field of human factors. Our goal is to identify and solve problems involved in adapting technology to humans. Thanks to our interdisciplinary approach, we can support our customers and research partners in all phases of the development and testing of their new technologies. Our psychologists not only contribute important expertise in the fields of perception psychology, psychophysiology and human factors to projects, but also have decades of experience in drafting and refining user-centred requirement specifications. Planning, conducting and evaluating user studies and surveys has always been one of the core competencies of our work. Whether it’s testing specific prototypes on the way to the finished product or conducting large-scale target group surveys online and offline, we support our customers in projects that place high demands on statistical analysis and methodology. We use the insights gained in the process to develop tangible optimisation measures, while ensuring that the product is tailored as closely as possible to its intended target group.
Role in the project
HFC is part of the SHERPA core team for research methodology and contributes its expertise in the fields of human factors, psychology, usability and human-machine interaction to the preparation, alignment and implementation of the user research.
Team
Astrid Oehme
Dr. phil. Astrid Oehme is a psychologist specialising in human-technology interaction and human factors. She has been working as a project manager and consultant at HFC Human-Factors-Consult GmbH since 2003 and has been managing the company since 2015. Her project work focuses on how people perceive new technologies and interact with them. This also includes organisational topics such as change management and human factors trainings. Astrid is a strong advocate of interdisciplinary cooperation and a winner of the Willumeit Foundation award. She is a systemic business coach and conflict coach.
M.Sc. Sandra Böhm holds degrees in psychology, educational science (B.A.) and Human Factors (M.Sc.). She has been working as a research assistant at HFC Human-Factors-Consult GmbH since 2008. Her expertise includes requirements analyses and qualitative user research. Sandra is an expert in accessibility, and has supported many projects in this role. She holds the Knowledge Badge ‘Accessible Teaching’ of the International Association of Accessibility Professionals (IAAP D-A-CH).
Sandra Böhm
M.Sc. Sandra Böhm holds degrees in psychology, educational science (B.A.) and Human Factors (M.Sc.). She has been working as a research assistant at HFC Human-Factors-Consult GmbH since 2008. Her expertise includes requirements analyses and qualitative user research. Sandra is an expert in accessibility, and has supported many projects in this role. She holds the Knowledge Badge ‘Accessible Teaching’ of the International Association of Accessibility Professionals (IAAP D-A-CH).
Vaishnavi Upadrasta
M.A. Vaishnavi Upadrasta holds a B.A in psychology and M.A in business psychology, and has been working at HFC since 2017. Vaishnavi worked in projects concerning accessibility, healthcare, human-robot collaboration, user acceptance, and crisis management, which has strengthened her methodological competences in interdisciplinary collaboration. Vaishnavi is an expert in large scale surveys, task analysis and statistics.
